I worked on a research and design project for Thales, one of the largest in-flight entertainment providers in the world. We started the brief looking at three potential stakeholder groups: kids, elderly, and visually impaired passengers. I ran interviews at USC Village as part of our primary research and collaborated with my team on personas and a problem statement, and those findings plus a PESTLE analysis narrowed our focus to children as the target demographic. From there, I helped design our final concept specifically for that group, including its features and some of the actual screens myself. Thales reviewed our final pitch and told us they found the concept engaging and viable.