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👋 Hey, I'm Joey!
a product manager with an engineer's build instinct and a game designer's feel for how things should work.

Capabilities
Where I can be the most useful.
Across my work, these are the skills that I've been able to hone.
Product Strategy & Leadership
Owning a roadmap means making the hard calls and keeping the whole team moving on the same one. I've written PRDs, prioritized scope, and led teams from 4 people to 5 concurrent groups, translating between engineering, design, art, and marketing along the way.
User Research & Insights
I run structured user research, interviews and testing, and pair it with metrics and AI-assisted analysis to find out what's actually happening, not just what people say they want. That combination of qualitative and quantitative signal is how I get to decisions I can actually defend.
Interaction Design & Product Feel
Because of my background building and shipping games, I have an instinct for how something should feel to use, not just what it does. That means I care as much about the actual experience of a product as I do about the spec, and I build with that in mind from the start.
Adaptive to Technical Workflow
Due to my technical fluency, I can adapt quickly to whatever tool or workflow a team actually uses, not just the ones I'm used to. I've used AI-assisted development to turn product decisions into working code myself, so I can prototype, test, and iterate without waiting on a handoff.
Human-Centered Design • Wireframing • Rapid Prototyping • Interaction Design • User Flows • Journey Mapping • PRDs & Spec Writing • Feature Prioritization • User Interviews • Usability Testing • A/B Testing • Playtesting • Concept Testing • Unity • C# • SQL • HTML • CSS • Git • JavaScript • Python • API Integrations • Figma • Trello • Notion • Google Sheets